When I first started using Macs in the 1980s, I did not for a moment consider what I’d be using as my gadgets of choice in 2022. Or even that I’d still be alive. In any case, I adopted the platform early on because of its relative ease of use and stability. Compared to today’s […]

Let me put this in perspective: While I have had Mac portables since the 1990s, when they first appeared, I always regarded them as just too slow to manage my workflow. From tepid drive performance, to general sluggishness, I could never consider any of the PowerBooks or MacBook Pros I’ve owned to be suitable as […]

Forgive me for being naive about it, but I honestly expected Apple to be able to reduce the price of new Macs as a result of the switchover to Apple Silicon. You see, they no longer have to pay a third-party provider for those CPUs, and thus they should not have to concern themselves with […]

Let me make one thing perfectly clear: This story doesn’t mean Apple’s hundreds of millions of customers no longer care about buying new iPhones. Or any other hardware from them. It doesn’t necessarily even apply strictly to Apple, although that remains the focus of this column. But it does show how tech companies have more […]