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    Why Should Apple Take on a Company With Declining Hardware Sales?

    May 17th, 2017

    It certainly makes sense for the rumors to ramp up ahead of Apple’s WWDC. You know there will be new versions of the company’s various operating systems, with the emphasis on macOS and iOS. But there has been sparse speculation about the new features, less than usual for this time of year. Perhaps that’s because hardware is […]


    Newsletter Issue #911: Do They Want Apple to Build Unsuccessful Products?

    May 15th, 2017

    I cannot tell you how many times a tech pundit, or a wannabe, claimed that Apple should be looking to Microsoft for inspiration to make the Mac better. No, not cribbing a few ideas from Windows, which Apple has done from time to time, but from Microsoft’s PC hardware line that’s sold under the Surface […]


    What About a Mac mini Pro?

    May 12th, 2017

    The Mac mini arrived in 2005, several months after its potential existence was basically denied by Apple. So at a conference call with financial analysts, Apple was asked if they planned to build a low-cost Mac. The answer was no. At $499, the Mac mini was strictly no frills, without a keyboard, mouse or display. […]


    Time Machine: Apple’s Missed Opportunity?

    May 5th, 2017

    When Steve Jobs originally debuted Apple’s Time Machine app in 2008, it was presented as a solution to one of the biggest problems with using a personal computer. Most people never do backups, and Jobs quoted some terribly poor percentages for the time, in the low double digits. It wasn’t a surprise to me. Although […]