The launch of the first Mac mini in 2005 came in response to the question of whether Apple would ever build a cheap Macintosh computer. During a quarterly conference call with financial analysts the previous October, Apple executives, asked that question, said that Apple doesn’t build junk. At $499, the first Mac mini, with a […]

Over the years, there has been a perception that Tim Cook is not quite the master of innovation Steve Jobs was and thus not suited to lead Apple. After all, it was Jobs who, after his return to Apple in late 1996,  shepherded the introduction of the iMac, the iPod, the iPad, and, of course, […]

Welcome to the world of near-insanity, where a highly successful company is constantly thought of as being poised to fail. It’s the sort of journalist and tech analyst freak-out that has played itself out for years when it comes to Apple Inc. You almost wonder if there’s a deep, dark conspiracy at work here? Or […]

For a while, many Mac users felt abandoned by Apple. The critics said that, since Apple makes roughly 60% of its revenue from iPhones, other products are being given short shrift. It would seem to mean that Apple didn’t care about 40% of its business. But is that even remotely true? Certainly there’s no evidence […]