In 1998, the typical Mac was a large beige desktop, or a black PowerBook. Simple, conservative, powerful. In those days the PowerPC roasted Intel Pentiums for lunch. It took years for the PowerPC’s reign as the fastest PC processor to end. In May of that year, Steve Jobs announced a revolution in personal computing — […]

For months, we’ve been hearing about an alleged “iPhone Super Cycle.” The introduction of a premium model, the iPhone X, was supposed to be so compelling that scads of people were expected to upgrade, far more than in the usual cycle. Thus sales would soar, and, until things died down, or unless a new super […]

For a large company, Apple produces fewer products than some of you might expect. While it’s far more than in the years right after Steve Jobs returned to the company as CEO in the mid-90s, there are endless lists of what Apple ought to build next. For several years, in fact, industry analyst Gene Munster, […]

Once upon a time, there was a huge question mark about whether you could or should attempt to upgrade your Mac. Whether adding RAM or replacing a drive, would the act void Apple’s warranty? But in the early days, except for some of those original all-in-one models, changing RAM was a snap. The top cover […]