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    Newsletter Issue #973: Did Apple Really Admit iPhone Prices Are Too High?

    February 7th, 2019

    As I write this column, Apple is probably still smarting over the news that lower sales in China and delayed iPhone upgrades that combined to produce an $5 million shortfall for the December quarter. But I’m not going to focus this column on old news. You’ve read all about it, but it’s also true that […]


    Newsletter Issue #972: Has Apple Become an Old, Boring Company?

    November 22nd, 2018

    Our image of Apple, Inc. has long been that of a maverick company that defies the conventional wisdom and goes its own way. Here’s to the “crazy ones” indeed! In the old days, the most famous example was the Macintosh personal computer. Where computers in the early days used an arcane text-based interface, paying lip […]


    A New Way To Deliver an Apple TV? Give Them Away!

    August 22nd, 2018

    It’s no secret that the Apple TV isn’t doing terribly well compared to similar gear from Amazon, Google and market leader Roku. While Apple was the pioneer in this space, it took far too long to modernize the product. Even when Apple introduced an all-new model in 2015, it made it much more expensive, yet […]


    Newsletter Issue #970: The Night Owl Takes a Cautionary Approach to macOS Mojave

    August 8th, 2018

    On the surface, it may seem that macOS Mojave is an extremely minor update. Other than Dark Mode and the reliance on Metal graphics, it doesn’t seem a whole lot different when you look it over, as I did starting last month. But the mere fact of choosing Metal means that Macs without support for […]