Consider the situation: A company earns record profits, exceeding analyst estimates in most respects. Despite the skepticism, and dire predictions from over the years, just about everything the company touches turns to gold. At the same time, journalists don’t want to make it seem that they are fawning over the company, and they no doubt […]

You can bet that Apple’s conservative guidance about income for a subsequent quarter must take Wall Street by surprise. It seems as if they add a little to the estimate, read a few tea leaves, and come up with projections that are way off the mark. It’s almost axiomatic that so-called financial experts will assert […]

Over the years, one of the reasons why Apple has persevered despite lots and lots of failures in products and the “vision thing” is because so many people love their Macs and were willing become unpaid cheerleaders. Indeed, there is something about the Mac experience that — even though the computers remain highly imperfect devices […]

In the business world these days, far too many companies are worried about this quarter’s bottom line, so they can make Wall Street analysts — a strange and often ignorant breed — content, along with their stockholders of course. If you tell them that your marketing strategy might not bear fruition for another couple of […]