In 2007, for a time you had to feel that Apple was neglecting the Mac. At the beginning of that year, the famous Steve Jobs keynote concentrated very little on Mac-related developments, and mostly on the iPhone. A few months later, we learned that the next major reference release for Mac OS X, Leopard, would […]

On Thursday, May 21, Apple’s stock took another nosedive, and it’s clear that facts and logic weren’t behind this not-so-anomalous event. You see, everything should be coming up roses over at Apple Inc. Industry analysts claim to have data showing that iPod sales are up, despite expectations to the contrary, that Mac sales are through […]

Although this conversation probably never took place, I can well believe the scene is playing out as if it did. One day, Steve Jobs and Google CEO Eric Schmidt, who sits on Apple’s Board of Directors, were having lunch and talking shop. In one of those fated eureka moments, they both devised a strategy that […]

I’d like to say that there’s no truth to the rumor that the financial media and Wall Street analysts are out to get Apple. But they’ve had a long-term habit of creating negative spins about Apple’s ongoing sales picture that have, at times, knocked its stock price for a loop. So I suppose you know […]