As any one who has dared invest on Wall Street can attest, psychology remains a huge factor in a company’s stock performance. If you perceive that a company’s sales are apt to increase, you buy its stock to take advantage of the expected higher prices, and if you perceive that sales are not meeting expectations, […]

In the Wall Street universe things don’t always operate in a logical fashion. Take Apple’s latest quarterly report. The company reported record earnings of $430 million, or $.50 per diluted share. Revenue reached $3.68 million, and Apple shipped 1,236,000 Macs and 6,451,000 iPods. Compare this to revenue of $2.35 billion, and $106 billion, or $.13 […]

In the days following the news of Apple’s decision switch to Intel processors, speculation ran rampant. Some said it was a foolish idea, while others said it was a long time coming. But many delivered a collective yawn. So who cares what processor is inside a Mac? It is, after all, the operating system that […]

These days, Apple appears to have discovered the magic formula of exceeding expectations. This was particularly true as Wall Street analysts began predicting just how much money it made in the last quarter. I doubt even the company’s own money people could have come up with the end result, since it exceeded their guidance as […]