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    Newsletter #478 Preview: Taking the Mac Seriously After 25 Years

    January 25th, 2009

    You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response. Indeed, the rest of the world is nevertheless observing the […]


    Newsletter #444 Preview: Will Apple Lose its Cult Following?

    June 1st, 2008

    One common definition of a cult is, “a misplaced or excessive admiration for a particular person or thing.” Some might feel that Apple’s customers, particularly the ones that have been around for a decade or two, can be considered a cult. Now I don’t know that I’m a cult member, although I have used Macs […]


    Is Microsoft Paying Lip Service to the Mac?

    February 7th, 2008

    One of the landmark agreements that Steve Jobs got from Bill Gates in the last decade was the pledge that Microsoft would continue to develop Office for the Mac over an additional five years. That agreement has since been extended, and Office 2008 is their latest Mac product. At the same time, some speculate that […]


    Consumer Reports Screws Up Again!

    August 14th, 2007

    You may think that I have some sort of grudge against Consumers Union and Consumer Reports magazine, since I rag on them so regularly. But the truth is that, for the most part, I respect their work. The magazine is, by and large, free of corruption, because it’s run by a non-profit organization that doesn’t […]