The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]

Despite the smattering of complaints about the iPhone 5, few dispute the fact that it will be yet another major success for Apple. The fact that Apple “only” sold five million copies as of the first weekend has cooled the stock ardor for a bit, but it appears investors will soon take a reality pill […]

Yes, I realize that most of next week’s attention will be on the iPhone 5. It’s obvious that’s the model name, because of the faded number five on Apple’s invitations to the media. Most of the expected specs have been published, the usual leaks of raw parts from Chinese component makers have given you a […]

When Apple announced last month that iPhone sales weren’t quite as high as Wall Street expected in the June quarter, the stock price took a huge dip, pushing it back in the upper 500s. Well, that would be amazing for any other company, but Apple has to walk on water. Perhaps a little reality took […]