Any day now, Apple’s long-awaited Mac Pro refresh will go on sale. Before you consider the spectacular looks that convey the impression of a fashion statement as much as a powerful technological tool, you want to consider the fact that it was long believed that Apple didn’t care about power users. It was all about […]

Apple is very invested in California, witness the choice of Mavericks, a popular surfing location in that state, as the name of the tenth reference release of OS X. And the phrase, “Designed by Apple in California,” adorns the products. But designing is only a part of the equation. At one time, a lot of […]

So on the surface, Apple had a pretty decent quarter. iPhone sales were unexpectedly high, growing 26% over last year to set a new record for this time of year. In contrast, iPad sales grew just a tiny bit, and Mac sales continued to drop, though not quite as bad as some other PC makers. […]

Sometimes the Night Owl makes a prediction and even gets it right. So when I suggested that Apple would make Mavericks free in order to reach as many potential Mac users as possible, and stick it to Microsoft for charging up to $199 for Windows 8 upgrades, I bet some of you didn’t believe me. […]