It may not have been noticed, but Mac prices have, to a degree, been trending downward. It started with certain configurations of the MacBook Pro with Retina display last year. Earlier this year, a tiny refresh of the MacBook Air brought with it prices that were $100 less. That was more significant, because it brought […]

It’s not a novel idea. Apple has done so much to enhance the performance if iPhones and iPads using customized ARM chips. When it comes to Macs, Apple remains at the mercy of a third-party company. When the Motorola/IBM alliance failed to deliver the goods nearly a decade ago, Apple went to Intel. But the […]

With reports of flat or declining sales of the iPad, confirmed in Apple’s March quarterly results, some clearly worry about the future of the tablet. Sales were reported as 16.3 million, compared to 19.5 million last year, which is a pretty big drop, a figure noticeably lower than analyst estimates. Of course, it’s also questionable just how […]

A day before the event happened, there was growing speculation of a minor refresh for the MacBook Air. The chatter centered on a very modest processor upgrade, using the very same Haswell chip family that powered the 2013 versions. And, on Tuesday morning, it happened. It was a sort of 100/100 deal, with processor speeds […]