The earnings season for the June quarter is coming to an end, and, as has been the case in recent years, Apple’s results get high priority in the media coverage. This time, there are different good or not-so-good reactions, more so than I usually see when Apple is in the headlines. So it’s clear that […]

So after Apple introduced a cheaper iMac, a 21.5-inch model, for $1,099, it didn’t take long for the first tear-downs and benchmarks to appear. So we know, for example, that upgrading is impossible even if you take it apart. The 8GB RAM is soldered onto the main board, for example. But the target users probably wouldn’t […]

Hardly a day passes where I don’t see a dumb headline about Apple. As you regular readers know, putting Apple in a headline is often guaranteed to generate traffic. Even users of products built by other companies can’t resist Apple, so if you want to build up that hit count, and beef up your monthly […]

When The New York Times claimed, in that controversial hit piece on Tim Cook, that he took over after the death of Steve Jobs, I realized the writers were out of touch. And that was before reading much else. It’s not that they haven’t covered Apple for years, but they could hardly fail to notice […]