Take a look at Apple these days. One billion device activations, hundreds of millions of users for individual products. This is mass market to the nth degree, yet it wasn’t so many years ago that the company was regarded as a maker of niche computers. The relatively lower volume products, such as Macs and even today’s Apple […]

So OS X El Capitan has been out for nearly six months. So, therefore, it must be time to talk about its successor. Before I get started, I am not going to speculate as to which California-based scenic landmark Apple will choose next. In the scheme of things, it really doesn’t matter what name is selected, […]

Today’s iPhone product line has four large-screen models from the iPhone 6-family, plus a 2013 iPhone 5s to fill the demand of those who want something cheaper. Or something with a smaller display. Unfortunately, for those who still want the smaller iPhone who already bought an iPhone 5s in 2013, Apple has no solution. So stick […]

While financial and industry analysts aren’t all predicting doom and gloom for Apple, the word “blowout” doesn’t appear to apply to most estimates. That said, it doesn’t appear as if sales will decline either, but that will be known in short order. Meantime, regardless of the final numbers, there will be recriminations from the media about […]