If you’ve purchased a Mac in recent years, you may have considered buying the latest and greatest. But it doesn’t seem as if much has changed. While the iPhone of every other year looks different, Apple can keep the same Mac form factor for years before it changes. If you bought a 2010 MacBook Air, you […]

Imagine for the moment that you are involved in marketing mobile gear for one of Apple’s competitors. Sales may be decent enough, but the smartphone space is saturated, and profits just aren’t very high. Since it’s pretty well known that a new iPhone will arrive in September, it’s pretty clear that sales for competing products may […]

One reason often mentioned for the 11% drop in Mac sales was the lack of new Macs in recent months. Other than a modest refresh for the MacBook earlier this year, Apple has been silent about what Maca will be upgraded next, and two models are getting old in the scheme of things. The Mac mini […]

When I brought a Mac into my home in 1989, after using one for several years at the office, I thought I had a truly high-end computer. It had chosen a Macintosh IIcx. Released that year, it sat just below the Macintosh IIx in the lineup, but was relatively affordable as Macs went, at least in those days. […]