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    Great Apple Conspiracies Abound

    February 8th, 2017

    It’s true that reactions to Apple are polarizing. In recent days, I’ve written perfectly ordinary articles about possible future Macs, and received comments from readers who are concerned that Apple isn’t building the Mac of their dreams. These responses have extended across two articles so far, and perhaps this column will be the third. So let’s end […]


    So Apple Won’t Make the Computer You Want

    February 7th, 2017

    The other day, readers commented on an article in our latest newsletter about the future of the Mac, complaining that Apple wasn’t building the Macs they wanted. In writing that piece, I basically assumed there would be no entirely new models, that what Apple planned was to refresh existing gear. Indeed, I have written several pieces about […]


    Waiting for the Next Mac

    January 19th, 2017

    If early estimates for the likes of Gartner and IDC are correct, Mac sales appear to have stabilized during the holiday quarter. This came after a decline for several quarters, possibly because of the overall erosion of PC sales, and no doubt partly because Apple has apparently been stingy about upgrading these machines. Or maybe […]


    Contrary to Expectations, Mac Sales May Be on the Rise Again

    January 13th, 2017

    The ingredients may have been there for Mac sales to continue to fall. Up till the fall of 2016, only one Mac had been refreshed, the MacBook with the usual processor upgrades. While OS X became macOS with the release of Sierra in late September, not a peep was heard from Apple about any further […]