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    Hope for the Mac Pro?

    March 1st, 2017

    Over the past year, there have been many concerns about the future of the Mac. Even though Apple earns loads of money from its personal computing platform, it’s a fraction of what the iPhone produces. So there is the theory that Apple doesn’t care about its “lesser” products, and thus is letting them die on the […]


    Will There Be a Spring Apple Event?

    February 22nd, 2017

    Apple didn’t deliver as many product updates in 2016 as many expected. While there were new iPhones, with the surprising release of an iPhone SE to meet demand for a small handset, the Mac didn’t get a whole lot of love. The MacBook got a minor spring refresh, although the fall introduction of the MacBook […]


    Apple and the Cheap Stuff

    February 16th, 2017

    So let’s consider this: For years, Apple has sold premium-priced gear. With few exceptions, sales are high and profits are high. Even when sales fall, as they did for the iPhone over several quarters, and the iPad since 2014, Apple doesn’t lose money. But the critics have other ideas. You can see it implicit in […]


    Newsletter Issue #898: So is Apple Getting Ready to Ditch Intel?

    February 13th, 2017

    In the latter days of the PowerPC, development had clearly stalled. Although you could buy a Power Macintosh G5, a forerunner of the Mac Pro workstation, there was no similarly outfitted notebook. PowerBooks were still saddled with the G4 The reason? IBM and Motorola were not able to tame the beast to work within the […]