It’s very clear that Mac users are really feeling left out these days by the dearth of product upgrades from Apple. Some of you may have read the Bloomberg piece that claims that the Mac platform is getting short shrift. But CEO Tim Cook now asserts there are great things for desktop computers in Apple’s […]

So put yourself in this position: You purchased an iPhone, an iPod, or a new Mac. The specific product doesn’t really matter, but the important thing is that it doesn’t perform to your expectations. Far from it, in fact. You bought the gadget on the promise that Apple’s gear “just works,” and found that, as […]

Those of us who embraced the Mac as the ideal personal computer solution early on might have been thought of as elitists at one time. That’s because we all paid substantially extra for the privilege, and that’s where the concept of the “Apple Tax” began. More to the point, for so many years, the Mac […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]