So there was an article in a certain blog claiming that we are nearing the end of OS X as we know it. If true, that raises all sorts of fascinating possibilities about what Apple might do, and how Mac users might be impacted. Indeed, when I first saw the article, I expected to read […]

This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]

Take a look at Apple these days. One billion device activations, hundreds of millions of users for individual products. This is mass market to the nth degree, yet it wasn’t so many years ago that the company was regarded as a maker of niche computers. The relatively lower volume products, such as Macs and even today’s Apple […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]