I realize that Microsoft, despite being second to Apple in tech industry stock market cap, remains a behemoth to be reckoned with. But it’s also curious to see how the company arrived at that position despite remaining totally oblivious to pop culture, and what regular people want or expect. Perhaps Microsoft’s most successful marketing campaign […]

Several recent rumors have the Apple watchers scrambling to figure out what’s going on. As usual, some of the stories arose over patent filings, even though the process of securing intellectual property rights doesn’t actually guarantee that you’ll ever see a real product featuring that technology. One curiosity spoke of what you might want to […]

This is likely an exceedingly silly question, but when you read what some of the armchair Apple critics spout on a far too regular basis, you’d think they have the gall to imagine themselves in the CEO office supplanting Steve Jobs and his executive team, doing a far better job. That may seem a stretch, […]

There was plenty of anticipation ahead of Apple’s recent all-too-brief demonstration of some of the sexier features for 10.7 Lion. After the media assumed Apple was largely focusing on the iOS, to the detriment of the Mac OS, you had to wonder whether we’d see any compelling upgrades for Apple’s venerable product in the near […]