At one time, tech pundits wondered what company should buy Apple, and it’s true that, in the 1990s before Steve Jobs returned, that was not beyond the realm of possibility. In early 1996, Apple evidently negotiated with Sun Microsystems — do you remember them? — to sell itself. This came in the wake of the […]

In Microsoft’s vision of an ideal world, Windows would have fully supplanted the original Mac OS 20 years ago. For a while in the mid-1990s, it appeared that Apple might allow that to happen by default. But when Apple’s executives made a final, desperate move — to acquire Steve Jobs’ NeXT in late 1996 — the future […]

So as regular readers know, I updated my work iMac to macOS Sierra (the first Golden Master) last week, ahead of recording an interview for The Tech Night Owl LIVE. As I wrote at the time, I was foolhardy enough to do something that I might have avoided were I not in the tech business. […]

Over the years, I’ve read about loads of reasons not to buy anything from Apple, or at least to be deeply concerned about what the company is doing. While there’s plenty of room for different opinions, one hopes the facts don’t change. But sometimes things become so murky that simple marketing or branding exercises can turn into […]