While this article is written ahead of Microsoft’s investor conference call for their most recent financial quarter, they are confronting a wealth of problems that cast a huge shadow over the company’s future prospects. Yes, they will continue to earn high profits from the sale of software and sales, but the PC market has changed, […]

When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]

As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]

It stands to reason that Microsoft has spent years trying to emulate what Apple does. Sometimes they accomplish the move with great success, with Windows being a notable example. Although many of the ideas for Windows came from the Mac OS, Microsoft did a better marketing job for a mostly inferior product, and hence earned […]