I knew I was taking a chance. I boarded an early morning flight to San Jose (yes I knew the way) one spring day in 2001. I had perhaps a one hour margin of error, and a late arrival might have made this trip a waste, because I would not have been able to get to Apple’s […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]

Apple did reasonably well in 2015, earning record profits and expanding from two OS platforms to four with the Apple Watch and Apple TV. That it all seems to work as well as it does, more or less, may seem a miracle to some. How many tech companies manage a similar effort successfully? Well, Google […]

You know, Apple could keep doing what it’s doing and no doubt remain successful. While there are lots of tech and industry pundits who believe they know better,  that Apple is constantly screwing up, sales and profits show otherwise. That doesn’t mean a company necessarily succeeds on the basis of quality — and I can […]