Apple is between a rock and a hard place and it’s all Intel’s fault. Yes, it was the right thing to cast its lot with Intel when PowerPC processor development stalled. The Mac was falling behind Windows PCs, and the promised G5 chip for note-books never arrived. And I haven’t begun to mention those Power […]

In recent years, Apple has turned topsy-turvy for long-time Mac users. Whereas the Mac used to be the cash cow, now it’s relegated to third-rate status, just behind the iPad when it comes to quarterly revenues. So there’s been the wrongheaded perception that Apple doesn’t care about Macs anymore, and would just as well have […]

As regular readers recall, while Apple was demonstrating OS X Yosemite at the World Wide Developers Conference, one of my long-time clients was freaked at the changes. Her response? “Yuk!” Maybe a little over-the-top, but it made sense if you believe Apple is busy destroying the look and feel of the Mac in favor of […]

The earnings season for the June quarter is coming to an end, and, as has been the case in recent years, Apple’s results get high priority in the media coverage. This time, there are different good or not-so-good reactions, more so than I usually see when Apple is in the headlines. So it’s clear that […]