So the image of Apple after Steve Jobs took over the company in 1997 was of a place where secrets were kept. While rumors were always present, Apple didn’t spill the beans until the right time, usually shortly before a product was set to be introduced. Sometimes it would happen earlier, if there was no […]

As with statements from any notable, anything Tim Cook says in a public setting will be widely reported, with key soundbites quoted around the world. This is the understandable consequence of being CEO of an iconic company that just happens to have the largest market cap of any publicly traded corporation on the planet. If […]

I won’t get into the down and dirty details of legal entanglements that lasted for years, but most of you recall that, in the 1960s, The Beatles formed their own holding company and record label known as Apple Corps. Indeed, some of the first hits from James Taylor were recorded when he was under contract […]

Now Apple has mostly fallen into a sort of predictable schedule for some products and services. So you know there will be a WWDC some time in June, where new versions of iOS and OS X will be demonstrated. There may be more products, such as the Swift developer language. By September, you’ll see new […]