How things have changed. Consider the state of Apple Inc. 30 years ago, when it was known as Apple Computer. In many descriptions of the company from the mainstream media, the word “beleaguered” inevitably appeared. It was hard to avoid it, and you had to be optimistic that the company would succeed in a world […]

It took several decades for Macs to catch up. I mean, you could type text quickly enough, even if you were a speedy typist. But it would often seem to take forever to save even a small word processing file. Dealing with multimedia files, rendering, converting or saving, sometimes meant long minutes — or hours […]

Before I get started, let me tell you about 2000, when I first installed a Public Beta of Mac OS X. The Aqua interface sure looked different, but as I wrote in one of my books on the new OS at the time, a Mac was still a Mac, and my normal workflow never changed, […]

Apple has made a huge amount of progress overcoming common impressions of the company over the years, and the unexpected continues to happen. At first, there was a computer named Apple, but a different product, the Mac, had the staying power. in the early days,. the use of a graphical user interface was considered controversial […]