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    The Mac Hardware Report: The Result of Microsoft’s Ads?

    July 1st, 2009

    I notice that Microsoft has yet to change its TV “Laptop Hunter” ads since Apple cut the price of Mac note-books. Not only were those spots misleading before, but they now contain downright lies. Windows fanboys (or fanpersons), of course, might prefer to claim it’s the spirit and not the substance that’s important. For a […]


    So Maybe Apple Didn’t Cave on Pricing

    June 18th, 2009

    I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]


    Revisiting the Midrange Mac Minitower in a Down Economy

    May 20th, 2009

    All things being equal, you’d expect more and more Mac note-books to sell in the months and years to come, at the expense of desktops. Some day, not even the iMac would have any reason to exist, and might disappear in favor of a few portable models with larger screens — or at least that’s […]


    The Night Owl Will Switch to Note-books — In Five Years!

    May 12th, 2009

    As you know, Apple sells far more note-books than desktops these days. That’s just the trend in the industry, accelerated on the PC side by the rise of netbooks. Certainly, this transition makes a lot of sense, since you don’t have to fret over synchronizing two computers. You can do everything with just one — […]