The other day, readers commented on an article in our latest newsletter about the future of the Mac, complaining that Apple wasn’t building the Macs they wanted. In writing that piece, I basically assumed there would be no entirely new models, that what Apple planned was to refresh existing gear. Indeed, I have written several pieces about […]

If early estimates for the likes of Gartner and IDC are correct, Mac sales appear to have stabilized during the holiday quarter. This came after a decline for several quarters, possibly because of the overall erosion of PC sales, and no doubt partly because Apple has apparently been stingy about upgrading these machines. Or maybe […]

The ingredients may have been there for Mac sales to continue to fall. Up till the fall of 2016, only one Mac had been refreshed, the MacBook with the usual processor upgrades. While OS X became macOS with the release of Sierra in late September, not a peep was heard from Apple about any further […]

Over the past week or two, I’ve read a number of articles suggesting what Apple may or may not do with the Mac platform this year. Most take a lean approach, that several models will get minor processor/graphics/drive refreshes, and that’s about it. There have been scattered mentions of a price adjustment for the MacBook […]