There’s one thing that’s certain about Apple, and that is the penchant for attacking someone else’s product before their own solution appears. It doesn’t always happen, but it’s still a potential clue that something is afoot. Take the comments in October 2004, at a quarterly conference call for financial analysts, where it was promised, take […]

In recent weeks, rumors have presented themselves about possible refreshes for Mac notebooks. Timed for the WWDC next week, they’ll reportedly include the MacBook, which hasn’t been updated since the spring of 2016, and the MacBook Pro, which received a major upgrade last October. Both are supposed to be fitted with Intel’s Kaby Lake processors. The […]

As I write this column, we’re only days away from the WWDC keynote, which is scheduled for Monday June 5th. Tech pundits have been looking at Apple’s media invitation for the event, desperately seeking clues, but guesses about what’ll happen are only narrowly focused. Obviously, Apple may surprise us in some ways, but these events tend […]

The Mac mini arrived in 2005, several months after its potential existence was basically denied by Apple. So at a conference call with financial analysts, Apple was asked if they planned to build a low-cost Mac. The answer was no. At $499, the Mac mini was strictly no frills, without a keyboard, mouse or display. […]