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    Apple and Model Proliferation

    November 13th, 2015

    Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]


    Apple Doesn’t Get Keyboards

    November 4th, 2015

    This column is very personal. The keyboards I use and find best for my needs are very much apt to disappoint many of you. In fact, I’m sure of it, but I hope you’ll look at the big picture. Once upon a time, my favorite keyboard was the Apple Extended Keyboard II. Introduced in 1990, […]


    I Remember the Bondi Blue iMac

    October 14th, 2015

    In 1998, I was a member of Apple’s “Customer Quality Feedback” program where I not just beta tested new apps and operating systems, but hardware. I received several samples of Macs that you may know about, plus one that never made it to the production stage, although it was rumored. When the decision was made […]


    A Call from the “Windows Technical Department”

    September 25th, 2015

    Earning an honest living is more and more difficult, so it’s understandable that there will be more and more outlaws. Some of those outlaws will contact you via email, and clicking or tapping a wayward link can get you into a heap of trouble, particularly if you attempt to login to a site that you believe […]