When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]

You know, it’s a rare thing for Apple to tell you they aren’t going to release a new product. Usually it’s the standard “we don’t comment about unreleased products” phrase that doesn’t discourage journalists from asking anyway, in the forlorn hope that they’ll get a different response. But this time, Apple has a larger purpose […]

You know that this year’s WWDC was designed first and foremost to be an iPhone event. That’s why you didn’t hear much about Snow Leopard, Mac OS 10.6, which has features that are of more interest to developers than the rest of us. In fact, most of the information about Snow Leopard was provided under […]

When the iTunes Music Store (that’s before they added movies and TV shows) first appeared, the pricing structure was absolutely rigid. Steve Jobs, they said, was obsessive about simplicity, witness the fairly limited Mac lineup since he took over Apple. So it would be now and forever 99 cents per song. When TV shows were […]