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    The Apple Financials Report: Waiting For the Next iPhone

    July 25th, 2012

    All right, so Apple doesn’t walk on water. The company is not immune to the state of the world economy, nor to the impact of customers waiting on the sidelines in anticipation for a new model that may not ship until October. When you add such conditions up, it explains, in part, why Apple missed […]


    Is This When You Stop Buying the iPhone 4s?

    July 18th, 2012

    Last year, Apple confounded expectations for a new iPhone by summer. It didn’t arrive until fall, and, to some, seemed somewhat of a disappointment. The iPhone 4s looked no different than the iPhone 4, and some tech pundits believed that Apple must make a major change every year. Of course, the look of the iPhone […]


    Is Consumer Reports Having its Revenge Against Apple?

    July 10th, 2012

    No, that’s going way too far, but Consumer Reports still deserves more well deserved criticism. I want to expect better, because CR is run by a non-profit corporation that does not accept outside advertising and buys tested products at regular retail outlets. They aren’t getting freebies from a PR agency or a manufacturer’s corporate communications […]


    The iPhone 5 Speculation Report: What Do We Really Know?

    May 18th, 2012

    Since Apple moved the last iPhone upgrade from summer to fall, it is now assumed that this timetable is set in stone.  And I won’t say postponed, because Apple never said they were following a specific upgrade schedule. In any case, five months isn’t too early to take a ride on the speculation train, and it’s […]