Once again, let’s put all this in perspective: On Tuesday, September 12th, Apple will hold its annual iPhone bash, where new models are expected to be introduced. There may also be a third-generation Apple Watch with an optional LTE radio, and a fifth-generation Apple TV featuring 4K and HDR. But for the sake of this […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]

So have we at all reached the point with Apple where they have a harder time surprising us? I suppose it seems so with all of the speculation about future product announcements. Well, sometimes Apple feeds a few tidbits, I suspect, possibly on background to selected reporters, and possibly in the hints they drop with […]

After Apple reported a stellar June quarter — with a surprising resurgence of the iPad way above analyst predictions — it has quieted down  somewhat on the Apple front. Well, except for the usual predictions of doom and gloom and a few glimmers of hope. So there’s a published report that the alleged iPhone 8 […]