• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Long Haul

    Are Mac Fans a Dying Breed?

    November 10th, 2006

    Some of you might think that I’m not serious about the headline, but hear me out. Times have changed, and the rabid fandom that consumed all of us for over 20 years may not survive in great numbers as Apple spreads beyond its core loyalists. Consider the iPod, which has become a cultural icon, and […]


    The Conspiracy to Destroy Apple

    June 21st, 2006

    You know, everyone loves a good conspiracy theory, and while I’ve got your attention, let me make it quite clear that this really isn’t a single or unified movement to wreck the company. No, it’s a collection of conspiracies, separate movements that, while no doubt honorable in intent, would end up destroying Apple Computer as […]


    The Apple/Intel Report: Oil and Water?

    December 31st, 2005

    I still remember the scene at the WWDC keynote where Steve Jobs and Intel CEO Paul Otellini embraced. It was all show business of course, a symbol to show the spirit of cooperation between the two companies. It doesn’t mean the two hang out Friday evenings at one of the local pubs in Cupertino or […]