If we all had the same expectations and preferences, there might be only one product in each category. So if everyone preferred Coca Cola to Pepsi or 7 Up, would there be a need for any other fizzy soft drink? What about Nestle bottled water over Aquafina or Desani? Should one company’s idea of a “pure, […]

Just moments before I started writing this article, I listened to an ad on a local talk station that aptly summarizes the Mac versus PC argument in less than a minute. The announcer asked whether the listener would finally follow their New Year’s Resolution to fix serious problems on their PC? What problems? Well, slow […]

Not so long ago, Greenpeace, a lobbying organization that claims to be promoting a safer environment, gave Apple a 2.7 rating out of ten for failing to follow the proper methods to make the company clean and green. However, a public statement from CEO Steve Jobs has reportedly improved that ranking to a five. Now […]