From Day One of the arrival of the Apple Macintosh in 1984, many insisted Apple was missing the boat by not licensing its crown jewels, the Mac OS, to other companies. This theory had it that Apple would benefit big time as more and more computers bearing their operating system became available. As some of […]

You know a lot of the media and financial analysts out there write a troubling amount of copy suggesting that Apple is truly missing the boat if they don’t try a particular marketing strategy, or produce a certain product. While I am not above making a few suggestions myself from time to time, I don’t […]

Let’s take a trip back through time, to the 1990s, where the words “Apple” and “beleaguered” were usually described in the same sentence, rarely more than a few words apart. I suppose you could say that there was a death watch too, with lots and lots of publications waiting for Apple to bite the big […]