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    The Snow Leopard Report: The Law of Diminishing Expectations

    June 3rd, 2009

    I suppose it would be nice to see your applications launch faster and your applications actually begin to use the two, four or eight cores of processor power that today’s Macs offer. That may be more than sufficient reason to buy an operating system that, for most practical purposes, otherwise offers few new features. When […]


    Mac Reality Check: More Myth Busting

    May 14th, 2009

    You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]


    Mac OS 10.5.7, Dumb Journalist Comments and Other Juicy Stuff

    May 13th, 2009

    The last Leopard update arrived in December, 10.5.6, and after lots of forewarning from the Mac rumor sites, 10.5.7 appeared Tuesday afternoon. Claims by Mac|Life magazine that it would definitely arrive last Friday, with no evidence to support that assertion, thus enter the growing realm of abject tech media failures. Although 10.5.7 only appears to […]


    On Raising Unreasonable Expectations

    April 30th, 2009

    One of the downsides of a company as secretive as Apple is that customers and the media will feel compelled to speculate about new products. Some of that speculation will be true, some of it not, but it’s usually hard to know in advance which predictions will pan out except through logic, reason and a […]