Once upon a time, Apple courted the Mac press big time, particularly the major magazines. When a new product was being readied, editors would receive an early preview under a confidentiality agreement, so they could get a full feature story on the new product that would be published around the time of the actual release […]

One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other […]

Wouldn’t you know it? The dudes who kept demanding that Apple clone the Mac OS over the years have come out of the closet again to spread their nonsense. You would think they learned their lesson when Apple’s first and only attempt to license other companies to build Macs a decade ago ended in abject […]