Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

Imagine if you were the CEO of the world’s largest software company, and that some of your products had shares of upwards of 90% in certain market segments. You are sitting at the top of the mountain, reasonably secure in your knowledge that there were no credible competitors out there, and that your place in […]