One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

So out of the blue, the Wall Street Journal reports that Steve Jobs continues to work closely with Apple on new products, while he recovers from the illness that forced him to take an extended leave of absence. This does little more than confirm what Jobs said months ago when he went on his hiatus. […]

I find some of the tidbits presented by so-called media analysts simply fascinating from a particularly perverse point of view. Take a commentary by Scot Finnie, the editor-in-chief of Computerworld, a sister publication to Macworld. You can certainly forgive Finnie for having the temerity to believe he knows how Apple should be run, since I’m […]

When you look at everything in retrospect, you can see a possible  gradual revelation in the news that Steve Jobs has more serious health problems than he previously admitted. Let’s examine the how it all came to be. Last year, when it was clear he’d lost a lot of weight, Apple said he had suffered […]