In recent weeks, our comments section has been busy with debates about whether Apple’s gear is overpriced, and, as some claim, you have to pay the so-called Apple Tax to get a Mac. A few might use the inevitable comparison of the BMW versus the Chevrolet. Both get you from here to there, but you […]

I notice that Microsoft has yet to change its TV “Laptop Hunter” ads since Apple cut the price of Mac note-books. Not only were those spots misleading before, but they now contain downright lies. Windows fanboys (or fanpersons), of course, might prefer to claim it’s the spirit and not the substance that’s important. For a […]

It’s fair to say that the fairly decent price reductions of the MacBook Pro series will have an impact. People who complain that Macs are too costly will have less ammunition to assert their case. Microsoft will have to recast its lame laptop buyer spots to recognize the new reality. Or maybe not. While not […]

When one’s predictions are largely fulfilled at an Apple event, you have to feel delighted, and that’s an understatement. Consider Snow Leopard. For quite some time, I have joined some of my colleagues in suggesting that Apple ought to provide an upgrade version, for Leopard users, that was priced far lower than usual. My reasoning […]