When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]

As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]

Sometimes it seems that Google wants to break out the old Microsoft playbook in getting your business. Certainly insinuating Google everywhere, from search, to maps, to hardware, may bring to mind Microsoft’s attempts to try to force us to accept Windows everywhere. You had it on your PC, your smartphone, and wherever else they can […]

Those industry analysts seem to agree that Apple is headed towards a stellar quarter as we near the final holiday shopping period. There will supposedly be record numbers of iPhones and Macs sold, therefore supporting Apple’s predictions of amazing revenue and profits. That is the good news. But there might be a little cloud in […]