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    From the Expo Floor #2: Apple’s Great Gamble

    January 15th, 2005

    Although I am sure some of you believe Steve Jobs to is really close to becoming a prophet, I am pretty sure Apple didn’t know it would be creating a cultural phenomenon when the first iPod came out. How could he foresee that its name would become synonymous with the product category, in the same […]


    On the Hazards of Inflated Expectations

    January 8th, 2005

    No doubt Steve Jobs is busy preparing his keynote address for next week, making sure the slides and other demonstrations go off without a hitch. Since he’s the consummate perfectionist, I’m quite sure he has worked his staff overtime on what may be the most important speech of his career. A lot depends on the […]