As much as Apple has added products to its lineup over the years, other products have gone away. Some of that was due to the bloodletting after Steve Jobs took over as “interim” CEO in 1997. So Apple tightened its focus on its core products, and gave up digital cameras, after being a pioneer in […]

I’ll bet you didn’t know this, but Apple has been lying to you all along about the MacBook Pro. You see, according to a certain blogger that shall not be identified here, it’s not really a “Pro” machine. Besides, using the word “Pro” is just an old fashioned cliche, and maybe Apple should stop identifying its […]

There’s a perception, and I’ll leave it to the reader to say whether it’s valid, that Apple may have underwhelmed customers for 2016. So let’s look at what happened and see what might have been. Throughout 2016, at least so far, Apple has been attacked for conveying the impression that they were more or less giving […]

Typical of any new product, there will be questions and criticisms. So the Late 2016 MacBook Pro costs a lot more than its predecessor. Is that a good idea, considering that Mac sales have been dropping in recent quarters? Is Apple looking for short-term gains, are there development costs to recover? To add to the […]