• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Jonathan Ive

    Apple and a Finger Snap

    April 26th, 2013

    It appears to be a common theme these days that Apple is in a huge pickle if a few markets aren’t overturned on a monthly basis. It doesn’t matter that six years passed between the introduction of the iPod and the iPhone, and another three before the iPad came to be. Resting on one’s laurels […]


    Awaiting (or Dreading) OS 10.9

    January 30th, 2013

    With so much speculation about as to Apple’s next great hardware revolution — or minor refresh — the most important issue may be the state of the OS, not the gadgets. Without OS X and the iOS, Apple’s greatest achievements may be little better than any other tech gadget. It’s the software that provides the […]


    Waiting for Tim Cook to Fail

    January 8th, 2013

    You’d think that Apple CEO Tim Cook is the enemy based on some of the comments spewed forth in recent weeks from so-called tech and financial journalists. I suppose part of it is that he’s a numbers and inventory person. He even has an M.B.A., which means he’s just a professional manager, right? Isn’t that […]


    Possibly Logical Apple Predictions for 2013

    January 2nd, 2013

    So as the year ended, and Apple’s stock price staged a sudden spurt after falling for many weeks, I had to wonder how the media would address Apple’s prospects for 2013. Looking at the roadblocks, some suggest that Apple will continue to sacrifice profit margins to get more new products out, and not allow prices […]