Apple fans and Wall Street were clearly disappointed when Tim Cook announced, during April’s quarterly conference call with financial analysts, that Apple’s new product rollout would commence this fall? Why should it take so long? Isn’t something missing? Well, it seems that Apple appears to have different plans in mind. It is already known that […]

It’s fair to say that Apple CEO Tim Cook has the ability to imply much while saying little. As the result, he can generate plenty of headlines about what Apple might be planning. And by parsing the sentences and phrases, you might find room to speculate about a forthcoming product. So there’s Apple’s “hobby,” the […]

If you can believe the latest spate of Apple rumors, genius designer Jonathan Ive has decreed that drop shadows, gradients, shiny icons and other multi-dimensional effects in the iOS must vanish. It is henceforth minimalist, which also means those controversial skeuomorphic effects, such as the stitching effect in Calendar, will be history. Consistency rules! This […]

As we all await news of what Apple has in store for an anxious public at the WWDC in June, speculation has predictably mounted. What we do know is that Apple’s lead designer, Jonathan Ive, one with minimalist preferences, was tasked with handling human interface for iOS and OS X last fall. This presages a […]