This coming weekend, yet another movie about Steve Jobs will premiere, bearing his name as the title. Ahead of the release, it has become controversial, but you have to wonder why. It’s based on Walter Isaacson’s best-seller, and thus was officially approved by Jobs before he died. If you’ve read the book, you’d see that […]

It’s fun to speculate about what Apple’s corporate moves signify. And when the opinions are all over the place, guessing the truth is probably impossible except by sheer accident. It’s not that Apple will necessarily give you all the facts, although I wouldn’t necessarily say they are lying. So we have the recent announcement that […]

Pity the poor company that rises to the top of the market, or in the case of Apple, having the largest market cap of any company on the planet. There will be loads of bottom feeders that will suggest that every single thing the company does is wrong. New products are doomed to fail, and […]

For years, Apple refused to cooperate with authors who wanted to write books about Apple or, more particularly Steve Jobs. There have been a number of books published on both without any cooperation from the company or its employees. For the most part, authors relied on former employees, friends, ex-friends, and competitors to build a […]