If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]

In a recent article published by Fortune, they profiled Apple’s Chief Operating Officer, Tim Cook. Now he’s not a household name by any means, certainly in comparison to Steve Jobs, but he’s also considered a genius when it comes to making the company run smoothly and efficiently. Take Apple’s superbly tight control on inventories. When […]

Some of the folks who bash Apple, unfortunately, do it based on erroneous assumptions. Take the claim that Macs are overpriced, or that there’s an Apple Tax of some sort that you pay for the privilege of buying a computer that just works. In fact, if you actually configure a Mac and a PC as […]

You know that Apple will never reveal all the down and dirty details of how it actually designs products. After all, they don’t want the likes of Dell and Microsoft to learn any of the intimate details. On the other hand, if you can believe Steve Jobs, the MacBook Air went through some 100 prototypes […]