In 1998, the typical Mac was a large beige desktop, or a black PowerBook. Simple, conservative, powerful. In those days the PowerPC roasted Intel Pentiums for lunch. It took years for the PowerPC’s reign as the fastest PC processor to end. In May of that year, Steve Jobs announced a revolution in personal computing — […]

In recent years, Apple has allowed customers to take a huge chance. As with members of Apple’s developer program, you can get early access to Apple’s operating systems, for better or worse. And sometimes it can be for worse. While Apple wasn’t doing public betas of what was then called the Mac OS in the […]

The future of the Mac has become fodder for discussions by a major financial publication that is getting lots of circulation at the same time Tim Cook, in a message to Apple employees, has reasserted the company’s commitment to the Mac. You’d think it’s either one or the other, or perhaps there are elements of […]

You’ve heard all this before: There’s an article in a certain online publication that pretends to analyze Apple under Tim Cook and Jonathan Ive and reach conclusions about the company’s future. There’s a lot nuance as to what they believe Apple is doing or not doing, but, obviously, real facts are scarce. It’s not as if […]