When Steve Jobs famously said he’d go “thermonuclear” against Android because it was stolen property, and vowed to invest all of Apple’s huge cash hoard to pursue that fight, the statement was taken seriously. That Apple began to sue Samsung and other companies for patent infringement was merely the expected follow-up to the promise that […]

That 1984 commercial for the Apple Macintosh, directed by Ridley Scott and influenced by George Orwell’s “1984,” has become the stuff of legend. To some, it was the greatest TV spot ever. It may also be that Apple never, ever, scaled those heights again when it came to advertising, and that includes the original “Think […]

When Apple co-founder Steve Wozniak said nice things about Android smartphones, some people wondered whether that was the unkindest cut of all. After all, he was there at Apple when it all began. Well, even though Wozniak is reportedly still on Apple’s payroll and all, he officially left Apple in 1987, after Steve Jobs exited […]

It’s inevitable. Steve Jobs’ footprint on Apple was so large, so all-encompassing, that it’s hard to look at the company he co-founded without feeling his presence. Certainly Apple’s situation before Jobs returned for his second coming is a key reason why. In the early-to-mid-1990s, Apple went through several incompetent CEOs, the strategy was failing, and […]